The NPD Group has reported that a decent chunk of free-to-play gamers have managed to spend real cash on their game of choice.
Their survey revealed that four out of ten free-to-play gamers have made an in-game transaction of some kind. Males are more likely to make purchases, but females are more likely to have played free-to-play titles.
Other interesting information from the survey revealed that most in-game payments are made within the first month of playing, and those who try free-to-play titles tend to keep playing them, with 84% continuing to play after their first time. Those most likely to abandon a free-to-play titles are men aged 13 - 34, which women in general are more likely to stay.
People still claim that free-to-play isn't going to work?.
By
Stephen Heller
- Tweet @Heller_MMGN