Call of Duty Elite: "It's not a douche move"

by Gaetano 'Xbot' Prestia Featured 4 Comments 12 Votes 1017 Views 13/02/2012 Back to News

When Activision revealed Call of Duty Elite last year, the plan was met with widespread criticism. One blogger named Neils Hansen even went as far as to call the service "a douche move" on behalf of Activision, leading a protest against the service amidst claims that it would now charge for services that were previously free.

“We had a summer of criticism,” Activision CEO Eric Hirshberg said, speaking at the DICE Summit game conference in Las Vegas.

The criticism didn't stop gamers sighing up in droves.

Seven million people have signed up to Elite, while 1.5 million are paying the yearly subscription fee. That, by all accounts, is a success no matter how you look at it.

Despite the sign-up success, the service had issues. “This is not a victory lap and we had technology stumbles,” Hirshberg said.

Hirshberg argued that while people buy games as a product, they are actually deciding to “buy into brands,” which led to the creation of Elite and the eventual breaking away from the idea that a product sold for $60, and that's it. No more services, no more content.

When Activision finally revealed the pricing structure and features of the service, Hansen agreed to eat his own words and subscribe.

The success of the service from a business standpoint has allowed Activision to expand its creative thinking with Elite and hopefully improve a service that is still experiencing its fair share of issues.

One thing's for sure: despite such aggressive initial criticism, Elite's pricing structure provides undeniable value for Call of Duty gamers. And what of the service's new tagline? "Call of Duty Elite. It's not a douche move," Hirshberg joked.

Do you use Elite? What have your experiences with the service been like so far?

Source: Venture Beat

Link to us http://pc.mmgn.com/News/Call-of-Duty-Elite-Its-not-a-douche-move
Tags: 3 activision call duty infinity modern of ward warfare
Vote for this article Log in with Facebook

More Info on Call of Duty: Modern Warfare 3

Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3

Call of Duty Elite: "It's not a douche move" Comments

Leave a comment Log in with Facebook
Get the Adobe Flash Player to see this video.
Blob
+
In other words: "Sure it's a douche move, but our fanbase is stupid enough to eat it up."

Blob said: In other words: "Sure it's a douche move, but our fanbase is stupid enough to eat it up."



Do you read the article or... :P
It's cheaper than buying all the DLC. A LOT cheaper. It's a no-brainer for a CoD fan, especially if you're going to buy the DLC anyways.

Now, the question is; should Activision be charging that much for DLC anyways, so that $60 for a year is considered "cheap" and "a good deal"? That question remains to be answered (probably no).

However, there's no denying Activision has made a smart move with DLC price and, coming off of that, Elite, even if it's "unethical." (evil)

Post a comment

Leave a comment Log in with Facebook
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3Call of Duty: Modern Warfare 3 Video
  • Call of Duty: Modern Warfare 3Call of Duty: Modern Warfare 3 Video
  • Call of Duty: Modern Warfare 3Call of Duty: Modern Warfare 3 Video

Recently Read

Featured PC Content

Games of October: Your most wanted

Games of October: Your most wanted

06/10/2014 Polls 9 16
3D Realms returns with an epic 32-game retro anthology

3D Realms returns with an epic 32-game retro anthology

Tano 15 hours News 4 3
Dev threatens Gaben and gets game taken down

Dev threatens Gaben and gets game taken down

maxiboy 1 day News 3 4
World of Warcraft to get local Australian, NZ servers

World of Warcraft to get local Australian, NZ servers

Tano 1 day News 1 7
GTA: San Andreas 10th Anniversary - A look back

GTA: San Andreas 10th Anniversary - A look back

Tano 1 day Articles 10 11
Property developer caught out using SimCity screenshots

Property developer caught out using SimCity screenshots

Tano 1 day News 1 8
The Evil Within Essential Survival Tips

The Evil Within Essential Survival Tips

Gryllis 1 day Articles 2 4
Shadow of Mordor is a must buy: Here’s why

Shadow of Mordor is a must buy: Here’s why

Tano 2 days Articles 8 11
Gyromanic: I played 3 hours of Far Cry 4, but ignored story

Gyromanic: I played 3 hours of Far Cry 4, but ignored story

Gryllis 2 days Articles 3 9

Community Content

Dev threatens Gaben and gets game taken down

Dev threatens Gaben and gets game taken down

maxiboy 1 day News 3 4
Awesome Gaming Stuff Of Tomorrow, Today! Vol. 3

Awesome Gaming Stuff Of Tomorrow, Today! Vol. 3

02/09/2014 Blog 10 0

MMGN Updates

Status
Updating..
Username

kangle4, MrMoo, Tano, KezDaMuss commented on 3D Realms returns with an epic 32-game retro anthology

kangle4 9 hours ago
Username

Pilkingbod, Tano, Mobe1969 commented on Some 10 years on, San Andreas’ Grove Street is still home

Pilkingbod 10 hours ago
Username

punk, A2ra3l, Tano commented on Dev threatens Gaben and gets game taken down

punk 12 hours ago
Username

Tano, Brutus commented on Some 10 years on, San Andreas’ Grove Street is still home

Tano 18 hours ago
Username

maxiboy's news - Dev threatens Gaben and gets game taken down has been featured by Guyver, great job!

Guyver 18 hours ago
Username

maxiboy's news - Dev threatens Gaben and gets game taken down has been featured by Guyver, great job!

Guyver 18 hours ago