Call of Duty Elite: "It's not a douche move"

by Gaetano Prestia Featured 4 Comments 12 Votes 1096 Views 13/02/2012 Back to News

When Activision revealed Call of Duty Elite last year, the plan was met with widespread criticism. One blogger named Neils Hansen even went as far as to call the service "a douche move" on behalf of Activision, leading a protest against the service amidst claims that it would now charge for services that were previously free.

“We had a summer of criticism,” Activision CEO Eric Hirshberg said, speaking at the DICE Summit game conference in Las Vegas.

The criticism didn't stop gamers sighing up in droves.

Seven million people have signed up to Elite, while 1.5 million are paying the yearly subscription fee. That, by all accounts, is a success no matter how you look at it.

Despite the sign-up success, the service had issues. “This is not a victory lap and we had technology stumbles,” Hirshberg said.

Hirshberg argued that while people buy games as a product, they are actually deciding to “buy into brands,” which led to the creation of Elite and the eventual breaking away from the idea that a product sold for $60, and that's it. No more services, no more content.

When Activision finally revealed the pricing structure and features of the service, Hansen agreed to eat his own words and subscribe.

The success of the service from a business standpoint has allowed Activision to expand its creative thinking with Elite and hopefully improve a service that is still experiencing its fair share of issues.

One thing's for sure: despite such aggressive initial criticism, Elite's pricing structure provides undeniable value for Call of Duty gamers. And what of the service's new tagline? "Call of Duty Elite. It's not a douche move," Hirshberg joked.

Do you use Elite? What have your experiences with the service been like so far?

Source: Venture Beat

Link to us http://pc.mmgn.com/News/Call-of-Duty-Elite-Its-not-a-douche-move
Tags: 3 activision call duty infinity modern of ward warfare
Vote for this article Log in with Facebook

More Info on Call of Duty: Modern Warfare 3

Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3 Call of Duty: Modern Warfare 3

Call of Duty Elite: "It's not a douche move" Comments

Leave a comment Log in with Facebook
Get the Adobe Flash Player to see this video.
Blob
+
In other words: "Sure it's a douche move, but our fanbase is stupid enough to eat it up."

Blob said: In other words: "Sure it's a douche move, but our fanbase is stupid enough to eat it up."



Do you read the article or... :P
It's cheaper than buying all the DLC. A LOT cheaper. It's a no-brainer for a CoD fan, especially if you're going to buy the DLC anyways.

Now, the question is; should Activision be charging that much for DLC anyways, so that $60 for a year is considered "cheap" and "a good deal"? That question remains to be answered (probably no).

However, there's no denying Activision has made a smart move with DLC price and, coming off of that, Elite, even if it's "unethical." (evil)

Post a comment

Leave a comment Log in with Facebook
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3
  • Call of Duty: Modern Warfare 3Call of Duty: Modern Warfare 3 Video
  • Call of Duty: Modern Warfare 3Call of Duty: Modern Warfare 3 Video
  • Call of Duty: Modern Warfare 3Call of Duty: Modern Warfare 3 Video

Recently Read

Featured PC Content

Most Anticipated September Game

Most Anticipated September Game

26/08/2015 Polls 4 9
Gears of War: Ultimate Edition art interview

Gears of War: Ultimate Edition art interview

Gryllis 3 hours Articles 0 2
Fallout Monopoly is coming soon

Fallout Monopoly is coming soon

Tano 6 hours News 1 5
The Phantom Pain celebrates your birthday

The Phantom Pain celebrates your birthday

Tano 6 hours News 0 3
How to recruit Hideo Kojima in The Phantom Pain

How to recruit Hideo Kojima in The Phantom Pain

Tano 9 hours News 1 1
Queen headlines PES 2016 soundtrack
Tano 9 hours News 1 1
Why is The Phantom Pain's Quiet dressed so scantily?

Why is The Phantom Pain's Quiet dressed so scantily?

Tano 9 hours News 6 1
Hulu now offering an ad-free option for AU $17
Gryllis 11 hours News 1 5
Pre-order 'bonuses' with the biggest games of 2015

Pre-order 'bonuses' with the biggest games of 2015

Gryllis 1 day Articles 3 10

Community Content

What's it really like going to E3?

What's it really like going to E3?

12/06/2015 Blog 5 0

MMGN Updates

Status
Updating..
Username

Always so hard being a noob :|

portagamer 1 day ago
Username

eveevea shared a story - How to recover samsung galaxy sms?

eveevea 1 day ago
Username

Skiparoo is now Level 4!

Skiparoo 1 day ago
Username

commented on MGS V The Phantom Pain servers still down and out

Matrix6 1 day ago
Username

commented on Most Anticipated September Game

MezFunky 1 day ago
Username

Skiparoo is now Level 3!

Skiparoo 1 day ago