EA has been cruising around town in the "Most Wanted Taxi" Lamborghini this week to promote the launch of Need for Speed Most Wanted today.
As you would expect, it's created a buzz around Sydney, so much so that a police officer was caught using his phone to take a picture while behind the wheel.
New laws in NSW introduced today make it illegal to touch your phone at all when you're in the driver's seat, unless it's mounted to the car.
Talk about bad timing.
According to Facebook group Street FX, when asked about the incident, the police officer replied: "We're exempt from that rule, mate."
While that's true, police are only exempt if they're using their phone for work purposes. As far as we're aware, these aren't the cops in Need for Speed.
Most other states already have similar laws.
By Ben Salter