NBA 2K13's "MyCAREER" mode, formerly of the "My Player" name, allows you to create your own potential superstar from scratch, guide them through the draft, into the NBA and hopefully onto to bigger and brighter things.
This deep and engaging RPG mode has been one of the NBA 2K series' most popular modes, and this year's iteration looks to be no different.
"This year we really expanded on everything, to really blur that line between what your personal life is and your professional life," said NBA 2K13 producer, Erick Boenisch.
The mode will even have an intriguing internal social media aspect, allowing you to build a fanbase and interact with media personalities and NBA stars through the game's mock Twitter feed.
Check out all of the mode's features in the awesome new trailer below.