Sega sued over Aliens: Colonial Marines's false advertising

by Ben Salter Featured 12 Comments 23 Votes 3204 Views 01/05/2013 Back to News

A lawsuit has been filed against Sega and Gearbox for the false advertising of Aliens: Colonial Marines.

The class action suit, filed in the US, claims Sega unknowingly demonstrated misleading versions of the game at PAX and E3 in the lead up to its release which were nothing like the final product, reports Polygon.

It also cites Sega only distributing review code to media who agreed to an embargo of the release date restricted pre-order customers from discovering the discrepancies between the demo and final product.

A Tweet by Randy Pitchford shortly after release is being used as evidence of Gearbox's knowledge that the demo was not an accurate portrayal of the game.

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Sega sued over Aliens: Colonial Marines's false advertising Comments

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Epic lols shall be had:

ps3.mmgn.com/...

The preview I saw painted this as the best thing ever.

tano said: Epic lols shall be had:
ps3.mmgn.com/...
The preview I saw painted this as the best thing ever.


I hope you learned your lesson - don't trust anything.

Pilkingbod said:

tano said: Epic lols shall be had:
ps3.mmgn.com/...
The preview I saw painted this as the best thing ever.


I hope you learned your lesson - don't trust anything.



Seriously though, I sat in a theatre and watched Randy display what looked like the best shooter ever. It looked like a CGI Aliens film. It was amazing.

I don't mind the final product tbh. It's clunky, ugly, but the multiplayer I really enjoyed.

tano said:
Seriously though, I sat in a theatre and watched Randy display what looked like the best shooter ever. It looked like a CGI Aliens film. It was amazing.


Hey, nobody's blaming you.
I'm sure the entire theatre were probably thinking the same.
I saw the demo and thought it looked good. That, along with the release of Borderlands 2 helped generate quite a lot of hype for Aliens fans. Moral of the story? Don't trust anything Gearbox says to you or shows you.
I brought this not long ago.
Never played it before all the updates, never saw any footage of the demo or the game beforehand.
I actually enjoyed playing it.
Multiplayer is really fun, playing through the story on Badass mode with 4 other people is fun.
Playing as both the Alien & marine is different, but also very fun to do.

After looking into it more and seeing the differences I can see what everyone is saying and I can see why SEGA is being sued.
finally. ive been waiting for someone to do something about this game
Pitchfraud and co only getting what they deserve.
Hahah awesome now someone do the same for Resident Evil 6 and Dead Island (anyone remember its reverse CGI trailer =) )
Gearbox really screwed themselves by siphoning the money provided by SEGA to other properties, they deserve everything they get.
Given Sega's recent track record if they have to payout for this game they would be close to being bankrupt. It's been a while since they have done anything decent.

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